Covers Sell

Covers Sell

Kitchen Cabinet Update

Posted by Scott On January - 23 - 2018

The Feb/Mar 2018 issue of Canadian Woodworking is set to hit newsstands on January 22nd, 2018.

This is the second issue of the magazines re-design, and with the new, larger format, and higher cover price of $6.97.

Art Director Jonathan Cresswell-Jones has created a cover that feels contemporary, and is easy to understand quickly.

The cover lines are benefit-oriented, straightforward and place in the best “real estate”, with the skybar and button working hard to call out other compelling reasons to buy this magazine.

Canadian Woodworking is on a roll.  In 2016 sales were up 49%, with 5 of 6 issues posting gains.  In 2017 sales are up another 22%, again with 5 of 6 issues posting gains.  That’s 10 of 12 issues posting gains…impressive.



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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