Covers Sell

Covers Sell

Vikings

Posted by Scott On January - 18 - 2018

The Feb/Mar 2018 issue of Canada’s History is set to hit newsstands on January 29th, 2018.

Art Director James Gillespie has created a compelling cover featuring an illustration of a Viking ship sailing boldly through an iceberg laden sea.  This marks the 3rd time in 12 years that Canada’s History has featured Vikings as a cover story.

Rule #30:  If it works, keep doing it

  • In 2006, the Vikings cover was the best-seller, selling 3,650 copies, and beating the average of the other five issues that year by 96%.  (The cover won Gold at the Canadian Newsstand Awards).
  • In 2014, the Vikings cover sold 4,086 copies, beating the prior year’s issue in that slot by 88%. (The cover won Gold at the Canadian Newsstand Awards).

Look for another strong performance from this cover.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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