Covers Sell

Covers Sell

73% Sell-Thru!

Posted by Scott On January - 12 - 2018

SkyNews has just achieved something rarely seen these days.  Their Sep/Oct 2017 issue sold-thru at an astounding 82% in the USA, and at a 70% sell-thru in Canada.  Overall, the issue sold 10,485 copies in Canada, plus another 3,909 copies in the USA, for a combined total sale of 14,394 copies on a draw of 19,675, for a 73% combined sell-thru!  It’s an All Time Record Breaker for this impressive title.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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