SkyNews has just achieved something rarely seen these days. Their Sep/Oct 2017 issue sold-thru at an astounding 82% in the USA, and at a 70% sell-thru in Canada. Overall, the issue sold 10,485 copies in Canada, plus another 3,909 copies in the USA, for a combined total sale of 14,394 copies on a draw of 19,675, for a 73% combined sell-thru! It’s an All Time Record Breaker for this impressive title.
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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.