Covers Sell

Covers Sell

Julia Shines

Posted by Scott On November - 23 - 2017

The December 2017 issue of In Style is a stunner.  Their website promises the inside scoop on “raising teenagers, avoiding the tabloids, overcoming grief, and THAT HAIR.”  Sounds like a fun read.   The issue is 256 pages thick.  And the cover looks even brighter and better when you are holding it in your hand.

The clever use of black, blue and gold, help direct the eye, and the overall feel is warm and inviting.  This image isn’t particularly good, because the background has a warm golden quality.

Look for this one to sell!



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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