Covers Sell

Covers Sell

Top 10 Sky Sights 2018

Posted by Scott On October - 31 - 2017

The Jan/Feb 2018 issue of SkyNews is scheduled to hit newsstands on Dec 4th, 2017.

This time slot is always the best selling period of the year, and the Top 10 Sky Sights is an annual editorial feature.

Art Director Janice McLean has created a winning look.  Strong central image. Cover Slash in upper left corner.  Bold Type for main sell line.  Bullets support secondary sell.  Additional hooks accented with + sign.

This year’s edition has strong promotional support behind it:  look for promotions at:

  • Chapters/Indigo
  • Coles/Smithbooks
  • London Drugs
  • Wal Mart

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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