Covers Sell

Covers Sell

Top 10 Sky Sights 2018

Posted by Scott On October - 31 - 2017

The Jan/Feb 2018 issue of SkyNews is scheduled to hit newsstands on Dec 4th, 2017.

This time slot is always the best selling period of the year, and the Top 10 Sky Sights is an annual editorial feature.

Art Director Janice McLean has created a winning look.  Strong central image. Cover Slash in upper left corner.  Bold Type for main sell line.  Bullets support secondary sell.  Additional hooks accented with + sign.

This year’s edition has strong promotional support behind it:  look for promotions at:

  • Chapters/Indigo
  • Coles/Smithbooks
  • London Drugs
  • Wal Mart

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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