Covers Sell

Covers Sell

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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