Covers Sell

Covers Sell

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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