Covers Sell

Covers Sell

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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