Covers Sell

Covers Sell

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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