Covers Sell

Covers Sell

100 Places to Invest

Posted by Scott On September - 21 - 2017

The Nov/Dec issue of Canadian Real Estate Wealth has been revealed. And it’s scheduled to hit newsstands on October 9th.

Art Director Alicia Chin has created an energetic cover with an incredibly bold and aggressive type treatment.

Bold type treatments have worked for this publication.   Especially when combined with a benefit-oriented sell thrust, a big number to quantify the value proposition, and vibrant colors.

Sky bar and starburst elements in red help direct the eye down the page and triangulate nicely.

 

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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