Covers Sell

Covers Sell

Escaping America

Posted by Scott On September - 15 - 2017

The October 2017 issue of the Walrus is the Cover of the Week.

This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.

The headline:  Escaping America…is Canada really a safe haven? is emotionally charged.

The image and the words work in tandem extremely effectively.

The Walrus clearly understands its American-hating audience and how to motivate them to action.  The cover feature is lengthy and well written, a good read.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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