Covers Sell

Covers Sell

Escaping America

Posted by Scott On September - 15 - 2017

The October 2017 issue of the Walrus is the Cover of the Week.

This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.

The headline:  Escaping America…is Canada really a safe haven? is emotionally charged.

The image and the words work in tandem extremely effectively.

The Walrus clearly understands its American-hating audience and how to motivate them to action.  The cover feature is lengthy and well written, a good read.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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