Covers Sell

Covers Sell

Wildlife SIP 2018

Posted by Scott On August - 25 - 2017

Canadian Geographic‘s 2018 Wildlife SIP cover is my new all-time favorite.  This fabulous cover, designed by Art Director Javier Frutos, is sure to be a winner!

Top predators always work well for Canadian Geographic.  In fact, the very first SIP they ever published, back in 2011, also featured a Polar Bear.

Here’s the new cover.  The other Wildlife SIP covers can be found below.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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