Covers Sell

Covers Sell

Vanity Fair Quiz…Test Yourself!

Posted by Scott On August - 23 - 2017

Test your knowledge of Vanity Fair covers.  Which of these 4 Covers was the best-seller in 2016 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

And try your luck at the Bonus Question at the end!

Feb 2016                                     May 2016

Jul 2016                                      Oct 2016

 

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

Bonus Question:  How did the Jan 2017 issue (J. Law) sell compared to these?

Answers:

#1:  Jul 2016…Queen…sold 37,590 copies, at a 50.4% sell-thru!   (Still lots of Brits in Canada!)

#2  Oct 2016…Bruce…sold 27,736 copies  (2nd best of year…The Boss still Rocks!)

#3  May 2016…Streep…sold 25,145   (4th best of year…star fading?)

#4  Feb 2016…Kelly…sold just 20,981 copies   (Worst performer of the year.  Legend in her own mind.)

Bonus Question Answer:

If you guessed it was better then all except the Queen, you are right.  This beauty sold 30,778 copies!

It will be interesting to see how the Aug 2017 issue, featuring Serena Williams will do?  Odds are it will do well!

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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