Covers Sell

Covers Sell

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Posted by Scott On August - 14 - 2017

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.

 

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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