Covers Sell

Covers Sell

Trout Handbook Stuns

Posted by Scott On July - 31 - 2017

The Fall 2017 issue of Fly Fusion is one of my favorites of all time.  It’s scheduled to hit newsstands on August 21st, 2017.

Normally, I’m not a fan of adding pets to the covers of magazines.  But this is the exception.

This cover has it all…the predator, the prey, the pooch.  And it has that moment of triumph…the ahhh moment anglers relentlessly seek.

Tons of benefits packed into this issue, with strong support sell-lines.

 

Fall 2017

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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