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Metro News Re-Brands: METRO 360

Posted by Scott On July - 4 - 2017

news_green-125x125Metro News, one of Canada’s oldest, and largest magazine distributors, has announced a new corporate indentity…METRO 360.

The new branding is designed to reflect the forward-thinking strategic direction of the company, as it grows its business into the future.

In a Press Release, CEO Daniel Shapiro says:

“While magazine and book distribution will remain a crucial component of our portfolio, METRO 360 is looking toward the future, seeking our large packaged goods manufacturers to represent throughout Canada. We are also actively investing in consumer friendly packaged good companies, applying our core skill set to quickly scale the business.”

Barry Weir, VP and Chief Operating Officer, points out that METRO 360 is already handling a number of products, such as Dream Water and Handfuel. Asked if this might result in new business opportunties for magazines, the answer was a firm yes. “These organic trail mix products expand our network of retailers, and may lead to opportunties for magazines that cover healthy food and healthy living and other niche magazines.”

Glenn Morgan, CEO of Coast to Coast echoes that thinking. ” It certainly makes sense from the standpoint of bolstering their core business of magazine and book distribution. And it positions them for finding new and exciting retail environments for magazines.”

Metro Logo jpeg

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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