Covers Sell

Covers Sell

Cover You’ll Love

Posted by Scott On July - 4 - 2017

The August 2017 issue of Canadian House & Home is the Cover of the Week.

  • The cover features a very welcoming boathouse dock scene
  • Bold Type Treatment in upper left position
  • Crisp white feel for Summer
  • Cover Slash in upper right corner

The issue is a visual treat with tons of valuable information.  Last year’s August issue was a huge success (Cottages to Covet) so it will be interesting to see how this one performs.

Here’s what Editor-In-Chief Beth Hitchcock had to say about it:

About the issue:

Just in time for the Canada Day long weekend, our August issue is a celebration of summer style. From a bunkie makeover to a mid-century modern take on a country house, the interiors make you want to kick off your shoes and put up your feet. All the product pages support the same mood: great pitchers for entertaining, the latest woven furniture and accessories, and pieces for a cottage-perfect bedroom.

About the cover:

Crisp blues and whites evoke the feeling of sitting by — or better yet, jumping into — one of our country’s beautiful lakes. We kept the main sell line simple and direct, with a pink accent for extra pop on the newsstand. As for the image, who wouldn’t want to be sitting on that dock looking at that view?

2017 Aug (Small)

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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