Covers Sell

Covers Sell

Cover You’ll Love

Posted by Scott On July - 4 - 2017

The August 2017 issue of Canadian House & Home is the Cover of the Week.

  • The cover features a very welcoming boathouse dock scene
  • Bold Type Treatment in upper left position
  • Crisp white feel for Summer
  • Cover Slash in upper right corner

The issue is a visual treat with tons of valuable information.  Last year’s August issue was a huge success (Cottages to Covet) so it will be interesting to see how this one performs.

Here’s what Editor-In-Chief Beth Hitchcock had to say about it:

About the issue:

Just in time for the Canada Day long weekend, our August issue is a celebration of summer style. From a bunkie makeover to a mid-century modern take on a country house, the interiors make you want to kick off your shoes and put up your feet. All the product pages support the same mood: great pitchers for entertaining, the latest woven furniture and accessories, and pieces for a cottage-perfect bedroom.

About the cover:

Crisp blues and whites evoke the feeling of sitting by — or better yet, jumping into — one of our country’s beautiful lakes. We kept the main sell line simple and direct, with a pink accent for extra pop on the newsstand. As for the image, who wouldn’t want to be sitting on that dock looking at that view?

2017 Aug (Small)

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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