Covers Sell

Covers Sell

Fake Cover

Posted by Scott On June - 28 - 2017

news_green-125x125The Washington Post broke the story that a “Fake” Time Magazine cover, featuring Donald Trump, adorns the walls of a number of Trump golf clubs.  Time Magazine has requested that they be taken down. The cover is dated March 1, 2009.  Problem: there was no March 1, 2009, issue of Time magazine. And there was no issue at all in 2009 that had Trump on the cover.

It is not clear who created this fake Time cover — or why, according the Washington Post.  But what is clear is that the President likes covers of magazines, as long as they are flattering, even if they are fake.

Fake Cover

TIME_COVER_07

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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