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Covers Sell

Pioneer Woman…launch success!

Posted by Scott On June - 21 - 2017

news_green-125x125Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

The magazine was launched exclusively in Wal Mart…4000 stores in the USA.

Ad Week’s article said:

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

The cover features Ree Drummond, star of The Pioneer Woman on Food Network.

Fantastic to see a new magazine take off like this one has!

 

Launch Issue Jun 2017

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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