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Pioneer Woman…launch success!

Posted by Scott On June - 21 - 2017

news_green-125x125Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

The magazine was launched exclusively in Wal Mart…4000 stores in the USA.

Ad Week’s article said:

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

The cover features Ree Drummond, star of The Pioneer Woman on Food Network.

Fantastic to see a new magazine take off like this one has!

 

Launch Issue Jun 2017

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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