Covers Sell

Covers Sell

Build a Mirror

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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