Covers Sell

Covers Sell

Lumber Jack Shirt

Posted by Scott On June - 12 - 2017

cover_of_the_week-125x125The Early Summer 2017 cover of Cottage Life looks like a winner.  The “iconic” lumber jack shirt backdrop is hard to miss, and just screams “pick me up”.

Here’s what Michelle Kelly, Editor, had to say about it:

“We knew that there would be a lot of 150 covers on the newsstands so it was important to pick something that was really graphic so that it would stand out. We also wanted it to feel like us, and be something that all cottagers could relate to instantly. We considered at least a dozen images—a canoe in the mist, a sunset, even an image of Justin Trudeau in a Muskoka chair. Our art director, Kim Zagar, is always saying that simple is strongest, and when she brought forward this concept it was pretty clear that she had created a winner.”

esum17 Cover CL hi (Small)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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