Covers Sell

Covers Sell

Canada 150: Prairies North Style

Posted by Scott On May - 31 - 2017

The Summer 2017 issue of Prairies North hits newsstands this week.

This special Canada 150 issue of Prairies North celebrates Saskatchewan’s key contributions to Canada’s cultural, political and economic landscape. From agricultural innovations that affected farming practices at home and abroad, to an abundance of Saskatchewan-born talent in professional sports, to political movements that changed policy and practice, Saskatchewan has made its mark on the Canadian stage.

Our cover uses a number of devices to signal this issue’s importance:

  • Black Frame
  • Bold Type Treatment
  • Large Main Sell Line
  • Use of Numbers to highlight benefits

All 4 issues in 2016 posted sales gains over prior year!

2017 Summer (Small)

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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