Covers Sell

Covers Sell

Canada 150: Prairies North Style

Posted by Scott On May - 31 - 2017

The Summer 2017 issue of Prairies North hits newsstands this week.

This special Canada 150 issue of Prairies North celebrates Saskatchewan’s key contributions to Canada’s cultural, political and economic landscape. From agricultural innovations that affected farming practices at home and abroad, to an abundance of Saskatchewan-born talent in professional sports, to political movements that changed policy and practice, Saskatchewan has made its mark on the Canadian stage.

Our cover uses a number of devices to signal this issue’s importance:

  • Black Frame
  • Bold Type Treatment
  • Large Main Sell Line
  • Use of Numbers to highlight benefits

All 4 issues in 2016 posted sales gains over prior year!

2017 Summer (Small)

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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