Covers Sell

Covers Sell

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Posted by Scott On May - 26 - 2017

The Jul/Aug 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands June 19th.

Art Directors Ali Chin and Marla Morelos have created another great looking cover featuring:

  • Bold Main Sell Line, positioned at the top and center
  • Strong Sky Bar treatment
  • Good use of yellow to highlight key selling points and to draw the eye down the cover
  • Benefit-oriented supporting sell lines positioned at left
  • Clean and uncluttered
  • Warm, positive, upbeat feeling

2017 Aug (Small)

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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