Covers Sell

Covers Sell

Fashion: Peel & Reveal Cover

Posted by Scott On May - 9 - 2017

cover_of_the_week-125x125Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

It goes on to say:

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.

The first image is the cover before peeling, the second is after peeling.

Summer_COVERAfter

 

Summer_COVERbefore

Leave a Reply

VIDEO

TAG CLOUD

Azure (10)
Canadian Geographic (10)
Check Up (110)
Circasaurus (49)
Cover Fight (20)
Cover of the Week (202)
Covers that Sell (260)
Esquire (10)
Hall of Fame (17)
New and Net-worthy (202)
Quiz Show (5)
Texas Monthly (10)
The Beaver (10)
Then and Now (34)
Uncategorized (11)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    See you at the Newsstand .....
    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky