Covers Sell

Covers Sell

National Bird Cover: Big Win!

Posted by Scott On May - 8 - 2017

check_mark_125x125Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.

This issue was a success on every level:

1.  Got lot’s of free media exposure

2.  Sales up 42% from prior year

3.  Cover price increased by $1 to $8.95…a 12.6% increase

4.  Revenue up 59%

5.  Efficiency finished at 42%…up 14 pts from prior year

2016 NovDec

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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