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Covers Sell

Natural Garden

Posted by Scott On May - 4 - 2017

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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