Covers Sell

Covers Sell

Scrapbooker on a Roll!

Posted by Scott On April - 21 - 2017

The Summer 2017 issue of Creative Scrapbooker is set to go to press.  It goes on sale May 29th, 2017.

The magazine recently raised the cover price from $11.99 to $12.99, and unit sales went up by 12%, with revenue up 21%.

Creative Scrapbooker is on a roll, with 10 issues in a row posting gains, over a two and a half year period.

The magazine is now available in the USA, where sales of the past 4 issues are averaging an impressive 54% sell-thru!  And with the USA dollar strong, it’s a very good time to be selling copies in the USA.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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