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Covers Sell

Expo 67 & Big Questions

Posted by Scott On April - 11 - 2017

Canada’s History is producing two covers for their Jun/Jul 2017 issue.  For the Quebec market, we’ve produced a special cover celebrating the 50th Anniversary of Expo 67.  Art Director James Gillespie has created a postcard-like cover that evokes all the excitement from that iconic moment in time.

For the rest of Canada, we’ve got our Canada 150 package, featuring special essays by top writers on what the future holds for Canada.

The cover price has been raised to $9.99 (from $7.99) for this one, since it is a double-thick issue.

Editor Mark Reid says:

” In 1967, Canada turned 100, and the country was in the mood to celebrate. And nowhere was the party more groovy than in Montreal, the host of Expo 67. Today, Expo 67 is seen as a triumph for Montreal, Quebec and Canada. But the truth is, Expo 67 almost never happened — and pulling it off in such a successful way was a miracle in itself.To mark this momentous occasion, Canada’s History has created a cover that harkens back to the colourful 1960s-era, featuring the iconic Buckminster Fuller Geodesic Dome — the signature icon of  Expo 67.This exclusive cover is being made available for the Quebec market, and is sure to evoke fond memories of the swinging sixties in Canada’s cosmopolitan city. Inside the issue, which runs to 132 pages, you will find the dramatic tale of Expo 67’s success, as well as a special feature package marking the 150th anniversary of Confederation, anchored by “The Big Questions of Canada,” a special essay series by prominent writers such as Adrienne Clarkson, Lt. General Roméo Dallaire, Andrew Coyne and more. The special collector’s issue explores the history of our country, from the earliest Indigenous peoples, to the coming of Europeans and our progress into a modern multicultural nation.”

 

2017 Jun Expo (Small)

 

2017 BiG (Small)

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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