Covers Sell

Covers Sell

The Toughest Race

Posted by Scott On April - 6 - 2017

The 2017 Trail Special, published by Canadian Running is a cover to watch.

The publisher, Sam Cohen, reports that they have had an astounding 500,000 page views of their online story.

“Gary Robbins’ heartbreaking finish, missing the 60-hour finishing cut off for Barkley Marathons by just six seconds, has captivated the world. Read our inside look at the history of the toughest race in the world, and how Robbins prepared for the race of his life.”

The magazine went on sale March 27th, 2017.

2017 Trail Big (Small)

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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