Covers Sell

Covers Sell

Two Newsstand Seminars

Posted by Scott On March - 30 - 2017

news_green-125x125Magazine Canada’s 2017 MagNet conference is quickly approaching.   Please register right away for both newsstand seminars scheduled for the morning of April 27th 2017.

I’m hosting a session called:  Niche Covers That Worked and Why.  I’m being joined by three talented art directors:  Jason Duprau from Legion, Sieu Truong from Horse Canada, and James Gillespie from Canada’s History.  It will be an upbeat session talking about the creative process, in detail, and how to create covers that sell (and how to avoid ones that don’t).

It’s session #CC6 and runs from 10:45am to 12 noon.  I hope to see you there.

The other session is called State Of The Newsstand Nation. It has a stellar panel of industry experts and it’s described like this:  ” What is today’s exciting news from the retail sector? Engage with industry leaders and have your questions answered! This session covers trends and initiatives in the North American retail market, in Canada and in Quebec. Get a view into the Canadian book market to understand why books continue to do well at retail. Learn about what the Industry Action Group is working on, on behalf of the entire industry. Plus, how are magazines ranking against each other? Boxscore results reveal interesting title movement. And finally, discover print again.”

It’s session #CC4 and runs from 9am to 10:15 am

Visit the Magazines Canada website and sign-up right away!

 

 

 

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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