Covers Sell

Covers Sell

Nice Ice

Posted by Scott On March - 23 - 2017

The Mar/Apr 2017 issue of Canadian Geographic is one cool customer.

This classic “Poster Cover” will look good 10 years from now.

Art Director Javier Frutos nailed it.

  • Cover Slash pushes editorial premium
  • Strong Type Treatment on main sell
  • Positioned up high and centered
  • Additional hooks use left hand space effectively
  • Good use of yellow to draw the eye down the page

 

2017 MarApr (Small)

One Response to “Nice Ice”

  1. Hi Scott,
    Thanks for the nice words and for all the insights!

    All the best,
    Javier

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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