Covers Sell

Covers Sell

Big Growth for Canadian Woodworking

Posted by Scott On March - 8 - 2017

check_mark_125x125Canadian Woodworking has just posted fabulous newsstand sales growth for 2016.  While industry averages show newsstand sales in Canada were down 11.8% last year, Canadian Woodworking posted a 49% increase in sales!

Five of their six bi-monthly issues posted gains in 2016.

The distributor is Coast to Coast, with Ron Sellwood acting as the account executive.  Working with consultant Colleen Moloney, the magazine gained dealer coverage which helped give the magazine needed exposure.

  • The Dec/Jan 2016 issue (Tablet Stand) was up 62%
  • The Jun/Jul 2016 issue (Small Shop) was up 79%
  • The Oct/Nov 2016 issue (Patio Chair) was up 125%

And the first issue of 2017, Dec/Jan 2017 (Smartphone Holder)  is on track for a 20% gain, on top of last year’s huge improvement!

Congratulations to the team at Canadian Woodworking.

DecJan 2016JunJul 2016

OctNov 2016DecJan 2017

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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