Canadian Geographic‘s Jan/Feb 2017 cover is a tribute to Rule #30. If it works, keep doing it (or do it again).
This cover pays tribute to the best-selling issue of all-time for Canadian Geographic, and one I am proud to have worked on. The December 2009 cover smashed all sales records.
Every magazine has what I call “the perfect cover”. The Dec 2009 cover is just that! It’s something I will be talking about at my seminar at this years’ MagNet 2017 conference.