Covers Sell

Covers Sell

Silver & Gold

Posted by Scott On March - 1 - 2017

Canadian Geographic‘s Jan/Feb 2017 cover is a tribute to Rule #30.  If it works, keep doing it (or do it again).

This cover pays tribute to the best-selling issue of all-time for Canadian Geographic, and one I am proud to have worked on.  The December 2009 cover smashed all sales records.

Every magazine has what I call “the perfect cover”. The Dec 2009 cover is just that!   It’s something I will be talking about at my seminar at this years’ MagNet 2017 conference.

Jan 2017

 

Dec 2009

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!