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Covers Sell

Swimsuit Issue 2017 has 3 Covers

Posted by Scott On February - 22 - 2017

cover_of_the_week-125x125The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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