Covers Sell

Covers Sell

New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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