Covers Sell

Covers Sell

MagNet Releases 2016 3rd Quarter Results

Posted by Scott On December - 8 - 2016

news_green-125x125MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results.

The good news is that Canadian results are better then the USA results.

Third Quarter Results are:

For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year.

In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 24.7% compared to 26% last year.

When we add up all 3 Quarters the results are:

For Canada, draws have been cut by 10.5%, sales are down 11.6%. Sell-thru is 29.4% compared to 29.8% last year.

For the USA, draws have been cut by 10.3%, sales are down 12.2%.  Sell-thru is 25.3% compared to 25.8% last year.

Higher Cover Prices Mitigate Retail Decline:

Thanks to higher overall cover prices in both Canada and the USA (which is being attributed to SIPS), the total retail dollars are down 6.1% in Canada, and down 6.7% in the USA.

Celebrity Titles Down yet General Interest Titles are Up!

Celebrity titles are down 19% in the 3rd Quarter.

General Interest titles are up 8.2% in the 3rd Quarter

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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