Covers Sell

Covers Sell

Sitting Bull

Posted by Scott On December - 1 - 2016

The Feb/Mar 2017 issue of Canada’s History is scheduled to hit newsstands on January 23rd, 2017.

Art Director James Gillespie delivered a stunning cover, featuring an iconic portrait of Sitting Bull, presented with a twist.

The warm gold backdrop provides a great contrast for the black and white photograph.  The vibrant turquoise color choice for the main sell line adds some pop to the bold type treatment.

Editor Mark Reid says:  “In this issue, we feature a story on one of the most famous — and most photographed — Indigenous leaders of the nine-teenth century: Sitting Bull.

The Lakota Sioux war chief famously defeated American Lieutenant-Colonel George Custer’s 7th Cavalry Regiment at the Battle of the Little Bighorn in 1876. The conflict was a seminal moment in American history — but it was a crucial moment in Canadian history, too.

After the fight, Sitting Bull and his followers sought refuge in Canada, igniting an intense debate between Canada and the United States over border sovereignty and transborder Indigenous rights.

In selecting our cover image, as well as the interior feature photos, we needed to consider the troubling legacy of nineteenth century photography of Indigenous peoples. Since the photos were taken by non-Indigenous photographers, the images sometimes do not reflect the reality of the Indigenous experience during the late-nineteenth century.

For Canada’s History, these primary source materials offer valuable insights into the history of Indigenous and non-Indigenous relations. But they need to be treated with sensitivity, and presented in the context of the era in which they were taken.

Hopefully, this cover image, and this story, will encourage further dialogue about Indigenous rights and foster greater understanding among all Canadians.”

 

2017-feb-small

 

Leave a Reply

VIDEO

TAG CLOUD

Azure (10)
Canadian Geographic (10)
Check Up (109)
Circasaurus (49)
Cover Fight (20)
Cover of the Week (198)
Covers that Sell (246)
Esquire (10)
Hall of Fame (17)
New and Net-worthy (193)
Quiz Show (4)
Texas Monthly (10)
The Beaver (10)
Then and Now (34)
Uncategorized (11)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    See you at the Newsstand .....
    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky