Covers Sell

Covers Sell

Can Geo’s Quiz SIP Success!

Posted by Scott On November - 23 - 2016

check_mark_125x125Last year at this time, Canadian Geographic published their first digest-sized SIP.  The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price.  That’s impressive!

Due to the success, this year’s distribution has been bumped up by 12.4%.

This year, the 2017 Ultimate Geography Quiz book features three regional covers.

Editor Aaron Kylie says:  “Given the provincial/territorial organization of the Ultimate Canadian Geography Quiz SIP, it seemed natural to have a number of regional covers for the issue. We selected three compelling images submitted to the Canadian Geographic Photo Club, one each for eastern, central and western Canada. Our hope is this will improve the newsstand success of this already popular SIP.”

quiz-sip-2017-small

quiz-sip-2017-c

 

quiz-sip-2017-b-small

quiz-2016

 

One Response to “Can Geo’s Quiz SIP Success!”

  1. Thanks for sharing that Scott! 🙂

    From the photographer for the Western Region of The Ultimate Canadian Geography Quiz. My Takakkaw Falls photo was used for front/back cover.
    Takakkaw Falls is located in Yoho National Park, British Columbia.

    Cheers,
    Darlene Munro

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!