Covers Sell

Covers Sell

24 New Rods

Posted by Scott On November - 11 - 2016

The Winter 2017 issue of Fly Fusion is scheduled to hit newsstands on November 28th, 2016.

This time slot typically produces the best-selling issue every year.

In this issue, the editorial team reviews 24 New Rods that are debuting next year.  Th article provides guidance on helping you pick the rod that is best suited to you.

The cover’s action shot, is yet another example of what we call “top predator” covers, that have a “poster-like” visual impact.  For amazing U.S. sales growth graph see below.


Fly Fusion is a Canadian magazine that has been extremely successful at penetrating the U.S. market. Very few magazines can make that claim.  Sales have been increasing every year for 11 years in a row!


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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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