Covers Sell

Covers Sell

2017 Horse Annual

Posted by Scott On November - 23 - 2016

Horse Canada’s 2017 HORSE ANNUAL is set to hit newsstands on December 12th, 2016.

The 2015 HORSE ANNUAL and the 2016 HORSE ANNUAL both had Record Breaking sales!

Sales of the 2015 Horse Annual were up 96%.   Sales of the 2016 Horse Annual were up 15% on top of that.

Horse Canada is Canada’s #1 equine magazine on newsstands in Canada.  Their market share (of the top 5 equine magazines) has gone up for the 3rd year in a row.

In 2014 Horse Canada enjoyed a 33.4% share.  In 2015 the share grew to 36.4%. And for the first half of 2016 the share is 36.7%.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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