Covers Sell

Covers Sell

Horse Canada Winter Issue

Posted by Scott On November - 8 - 2016

The Nov/Dec 2016 issue of Horse Canada hit newsstands yesterday.  This time slot is typically the best each year, as the issue has a longer on-sale period.

Art Director Sieu Truong has created a clean, crisp cover.  The white background creates a seasonally appropriate color scheme and works to provide a high contrast platform for the image and type.  Great use of the cover real estate for the sell lines.  A strong, service-oriented cover!

2016-dec-small

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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