Covers Sell

Covers Sell

They Like Us

Posted by Scott On November - 4 - 2016

cover_of_the_week-125x125The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week.

But check out some of their other recent covers too.

Very few magazines have mastered the use of illustrated covers the way these folks have.

Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”

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2016-sep-10th2016-jul-30th

 

2016-jul-16th

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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