Covers Sell

Covers Sell

New Fly Fishing Covers

Posted by Scott On November - 3 - 2016

Checkout the latest covers for Southwest Fly Fishing, Northwest Fly Fishing and Eastern Fly Fishing.

The publisher, Steve Cole, moved his 3 regional titles from a U.S.-based distributor to Coast to Coast effective with the Jan/Feb 2015 issue.

  • Since then 7 of 10 issues have posted gains on the Southwest edition in the USA.
  • Since then 8 of 10 issues have posted gains on the Northwest edition in the USA.
  • Since then 9 of 10 issues have posted gains on the Eastern edition in the USA.

We have expanded dealer coverage considerably, and Art Director Jon Luke has been turning out great covers.  A great team effort.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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