Covers Sell

Covers Sell

Dirt Trax Roars!

Posted by Scott On October - 5 - 2016

The Winter 2017 issue of Dirt Trax is scheduled to hit newsstands on Oct 31st, 2016.

Art Director Andrew Knor has delivered another compelling cover for Dirt Trax. The cover successfully integrates both an action shot and a static shot to pack in two vehicles that will be of interest to the Dirt Trax audience.

Dirt Trax sales were up 11% last year, while the industry average for Canada was down 9.8%.

Plus, we took our cover price up by 20% too. And 4 of the past 5 issues have posted sales gains. Strong covers do sell.



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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