Covers Sell

Covers Sell

Dirt Trax Roars!

Posted by Scott On October - 5 - 2016

The Winter 2017 issue of Dirt Trax is scheduled to hit newsstands on Oct 31st, 2016.

Art Director Andrew Knor has delivered another compelling cover for Dirt Trax. The cover successfully integrates both an action shot and a static shot to pack in two vehicles that will be of interest to the Dirt Trax audience.

Dirt Trax sales were up 11% last year, while the industry average for Canada was down 9.8%.

Plus, we took our cover price up by 20% too. And 4 of the past 5 issues have posted sales gains. Strong covers do sell.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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