Covers Sell

Covers Sell

Presse Commerce Reports Good News!

Posted by Scott On September - 30 - 2016

news_green-125x125Report from Press Release:

 

“Presse Commerce Corporation is proud of the reaction received from customers for the new stores in the McGill University Health Center six months after their opening. The MUHC combines the Royal-Victoria Hospital, the Children’s Hospital, the Montreal Chest Institute and the biggest Research Canada.

Some would say that it was a bold move to open new stores. In fact, the periodical sales in the Multimags grew by 1% when comparing 2015 to 2014. A bookstore, a newsstand and a toy store will entertain the MUHC’s 4.8 millions users of which: 47% are employees, 27% patients and 26% visitors.

Each stores offers a variety of products adapted to their specialty, but we made sure to give magazines an important place with in store giant screens to inform, promote and discover new titles.

In fact, the response has been so good since day one that the MUHC has agreed to organize a joint book fair with Multimags.”

Hospital Best Sellers:

Top 5 Overall:

  1. People
  2. In Touch
  3. Life & Style
  4. 7 Jours
  5. La Semaine

Top 5 U.S.:

  1.  People
  2. In Touch
  3. Life & Style
  4. Vanity Fair
  5. Star

Top 5 CDN:

  1. Hello
  2. Macleans
  3. Chatelaine
  4. Loulou
  5. Canadian House & Home

Top 5 QC:

  1.  7 Jours
  2. La Semaine
  3. Star systeme
  4. L’Actualité
  5. Châtelaine

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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