Covers Sell

Covers Sell

Record Breaker for Horse Canada Annual

Posted by Scott On September - 21 - 2016

check_mark_125x125Horse Canada’s 2016 Annual is a Record Breaker!  It is now the all-time best selling issue in the magazine’s illustrious history.

Sales are up 15% from last year.  Plus, we raised the cover price by 13% to $8.99.  This resulted in an overall revenue improvement of 31%.

Horse Canada has posted sales improvements on 10 of their last 14 issues, which is a remarkable achievement in today’s market.  And they have done so while raising the cover price to reflect it’s market-leading stature in the horse industry.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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