Covers Sell

Covers Sell

Battle of the Pacific

Posted by Scott On September - 16 - 2016

The Winter 2016 SIP from the Legion Magazine is scheduled to hit newsstands on November 7th, 2016.

The Battle of the Pacific SIP retails for $14.95.

Look for promotions at Chapters/Indigo, Loblaws, Shoppers Drug Mart, and Wal Mart.

Art Director Jason Duprau chose an iconic image of the USS Arizona, and says:

“We decided to use this image, because this was part of the event (the attack on Pearl Harbour) which drew Canada into the Pacific War.”

A clip from the magazine caption reads:  The USS Arizona minutes after it was hit by Japanese bombs at Pearl Harbor. The Arizona’s fuel tanks and powder magazine were full, resulting in a spectacular explosion. It sank in nine minutes.

The cover is full of drama, energy and feeling.  Bold Header and use of red pops on the white background. Good use of the left hand real estate  for supporting hooks.  Strong starburst with premium maps.

pacifc-sip-2016-small

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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