Covers Sell

Covers Sell

Battle of the Pacific

Posted by Scott On September - 16 - 2016

The Winter 2016 SIP from the Legion Magazine is scheduled to hit newsstands on November 7th, 2016.

The Battle of the Pacific SIP retails for $14.95.

Look for promotions at Chapters/Indigo, Loblaws, Shoppers Drug Mart, and Wal Mart.

Art Director Jason Duprau chose an iconic image of the USS Arizona, and says:

“We decided to use this image, because this was part of the event (the attack on Pearl Harbour) which drew Canada into the Pacific War.”

A clip from the magazine caption reads:  The USS Arizona minutes after it was hit by Japanese bombs at Pearl Harbor. The Arizona’s fuel tanks and powder magazine were full, resulting in a spectacular explosion. It sank in nine minutes.

The cover is full of drama, energy and feeling.  Bold Header and use of red pops on the white background. Good use of the left hand real estate  for supporting hooks.  Strong starburst with premium maps.





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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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