Covers Sell

Covers Sell

Adbusters Cool Fascismo

Posted by Scott On August - 31 - 2016

cover_of_the_week-125x125The August 2016 issue of Adbusters is one to watch.  While the traditional newsweeklies have been selling more copies than usual featuring Donald Trump as their cover boy, Adbusters is having some fun with a Trump cover of their own.

Adbusters can always be counted on for some very interesting, entertaining, and creative covers.

This one uses a classic black & white image of Trump, frowning, and let’s the UPC code make the point/joke.  Clever.  It’s a powerful cover.  And fun.

I expect that this one will resonate quite strongly with their readers and should sell well.  Great job!

2016 Aug

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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