Covers Sell

Covers Sell

Bows & Arrows

Posted by Scott On August - 23 - 2016

The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26th, 2016.

This concept cover is bright, clean and uncluttered., and features a bold type treatment, and a vibrant sky bar.

The art director, James Gillespie, worked hard to get it right.  There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive.

The solution was to focus on the artistry of the items, rather than the shooter on horseback.

 

 

2016OctNov (Small)

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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