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Fashion’s 8 Page Gatefold Cover

Posted by Scott On August - 8 - 2016

 

cover_of_the_week-125x125This just in from Fashion Magazine:


FASHION
 Magazine has partnered with Canadian retailer Joe Fresh on the September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION has executed a first of its kind branded integration spanning both print and digital platforms.

“We are excited to bring this unique content collaboration to life in the September issue of FASHION via print, digital, social media and in-store,” said Jacqueline Loch, VP & Group Publisher St. Joseph Media, Women’s Brands. “This is partnership at its best and it really raises the bar for collaborations in the future. Joe Fresh challenged us to do something bold, first to market and groundbreaking — and we responded with a beautiful multi-platform editorial integration that is on-brand for FASHION, and designed to engage consumers.”

The extended cover gatefold – which includes FASHION directed original photography of five Joe Fresh looks and subtle Joe Fresh branding – opens up to a second cover featuring Karlie Kloss. The issue also contains a five-page feature article, also showcasing the model wearing items from the Joe Fresh fall collection. A special 5,000 copy print run of the cover gatefold will be available at Joe Fresh’s flagship store on Queen Street West beginning today.

The September issue also marks the first time FASHION has unveiled a cover via Snapchat (@FashionCan) with the brand curating the day’s story solely to the September cover reveal. Newsstand drop date (August 15th) will be supported by a special 45-second video featuring behind-the-scene moments from the cover shoot that will live online at fashionmagazine.com and on Instagram (@FashionCanada). Further momentum will come from a contesting component whereby followers of FASHION’s Instagram have the chance to win a fall wardrobe from Joe Fresh valued at $500 using the FASHIONxJoeFresh hashtag. FASHION will host two shopping events this September in Toronto and Vancouver Joe Fresh stores, as well as provide editorial support for each.

FASHION_CVR.KarlieKloss

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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