Covers Sell

Covers Sell

Time’s Bacon X Cover is a Pig

Posted by Scott On May - 30 - 2016

check_mark_125x125Back on November 14th, 2015, I posted Time Magazine’s November 9th, 2015, cover featuring two strips of Bacon arranged in an X, as the Cover of the Week. Time is famous for their covers featuring the X symbol slapped across the image of various villains, such as Osama Bin Laden, Sadam Hussein, and Adolph Hitler.

The hope was to use this technique to help stimulate sales of an article on politically incorrect food.  It failed miserably here in Canada.  It sold only 2,902 copies. It sold less then the issue before it, and less than the issue that followed it.  Of the 37 regular issues of Time in 2015, 23 of them sold better.

The attempt to use this technique, that worked so successfully when the issue was the demise of villains, as opposed to something like politically incorrect food, probably failed because it was inauthentic, and the subject matter just didn’t matter to enough people.

http://www.coverssell.com/?p=349

2015 Nov 9th

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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