Covers Sell

Covers Sell

Canada’s History Sets New Sales Record, Again!

Posted by Scott On May - 10 - 2016

check_mark_125x125The Dec/Jan 2016 issue of Canada’s History has set a new all-time sales record for a regular issue.  This cover sold 7,437 copies, up 16% compared to last year’s issue in this time slot. Plus, we raised the cover price from $6.95 to $7.99, an increase of $1.04 or 15%.

Last year’s Last Spike cover was also an all-time Record Breaker.  It’s pretty tough to do that two years in a row.

That makes 4 of 6 issues in the 2015 year which broke records for their respective time slots.

 

For the year, Canada’s History posted an increase of 20% more copies sold, with revenues up 24%. Amazing results for a “mature title.”

  • Dec/Jan 2015 (Last Spike) up 35% (Won Gold at 2016 Canadian Cover Awards)
  • Feb/Mar 2015 (Cook) up 69%
  • Jun/Jul 2015 (Northwest) up 41%
  • Aug/Sep (Squid) up 66%  (Won Bronze at 2016 Canadian Cover Awards)
  • Dec/Jan (Battle) up 16% (New All Time Best Seller!)

 

DecJan2016

 

Feb2015 (Small)1_Cover_Northwest Passage (Small)

Aug2015Squid (Small)Dec 2014 (Small)

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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