Covers Sell

Covers Sell

Canada’s History Sets New Sales Record, Again!

Posted by Scott On May - 10 - 2016

check_mark_125x125The Dec/Jan 2016 issue of Canada’s History has set a new all-time sales record for a regular issue.  This cover sold 7,437 copies, up 16% compared to last year’s issue in this time slot. Plus, we raised the cover price from $6.95 to $7.99, an increase of $1.04 or 15%.

Last year’s Last Spike cover was also an all-time Record Breaker.  It’s pretty tough to do that two years in a row.

That makes 4 of 6 issues in the 2015 year which broke records for their respective time slots.


For the year, Canada’s History posted an increase of 20% more copies sold, with revenues up 24%. Amazing results for a “mature title.”

  • Dec/Jan 2015 (Last Spike) up 35% (Won Gold at 2016 Canadian Cover Awards)
  • Feb/Mar 2015 (Cook) up 69%
  • Jun/Jul 2015 (Northwest) up 41%
  • Aug/Sep (Squid) up 66%  (Won Bronze at 2016 Canadian Cover Awards)
  • Dec/Jan (Battle) up 16% (New All Time Best Seller!)




Feb2015 (Small)1_Cover_Northwest Passage (Small)

Aug2015Squid (Small)Dec 2014 (Small)





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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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